How to Get More Customers as a Accountant in Perth

Published by MoneyNearMe | Updated June 2025 | 10 min read

Introduction

Most accountants in Perth still rely on word of mouth and referrals from existing clients. That strategy worked a decade ago when the market was less crowded and people asked their mates for recommendations over a beer.

In 2026, the landscape looks completely different. Research shows that 97% of consumers search online before choosing a local business — and that includes business owners hunting for a new accountant. They're typing "accountant in Perth" into Google, scanning the top three results on the map, reading reviews, and making a decision before they ever pick up the phone.

Here's the problem: most accounting firms in Perth have either no online presence or one that's been neglected since 2019. Their Google Business Profile is half-complete. Their website looks like it was built on a weekend. They have four reviews, and two of them are from family members.

Meanwhile, the firms that have figured out local digital marketing are hoovering up the new enquiries — not because they're better accountants, but because they're easier to find.

This guide walks you through exactly how to get more customers as an accountant in Perth, step by step. No fluff. No jargon. Just the practical actions that move the needle for accounting firms right now.

With the average client value sitting between $200 for a simple tax return and $5,000+ for ongoing business advisory work, even a handful of new clients each month can dramatically shift your revenue.

TL;DR

This is a step-by-step guide to getting more customers as an accountant in Perth
We cover Google Maps optimisation, reviews, website strategy, content marketing, and AI search
Average accountant job value ranges from $200 to $5,000+
Most of these steps cost nothing but your time — though hiring a specialist accelerates results
The firms winning right now aren't necessarily the best accountants; they're the most visible ones

Step 1: Claim and Optimise Your Google Business Profile

Your Google Business Profile (GBP) is the single most powerful free tool available to you right now. When someone searches "accountant near me" or "tax accountant Perth," the map pack — those three businesses that show up with a map at the top of Google — gets more clicks than any other section of the results page.

If you haven't claimed your profile yet, go to business.google.com and do it today. Google will verify you by phone, email, or postcard. The process takes anywhere from a few minutes to two weeks.

Once you've claimed it, here's how to optimise it properly:

Complete every single field. Business name (use your registered name — don't stuff keywords in), address, phone number, website URL, business hours, and service area. Google rewards completeness.

Choose the right categories. Your primary category should be "Accountant" or "Accounting Firm." Add secondary categories like "Tax Preparation Service," "Bookkeeping Service," or "Business Management Consultant" if they apply. Don't guess — these categories directly affect which searches you show up for.

Write a compelling business description. You get 750 characters. Use them. Mention what you do, who you serve, and where you're located. "We're a Perth-based accounting firm helping small businesses, sole traders, and individuals with tax returns, BAS lodgement, bookkeeping, and business advisory" is a strong start.

Add photos. Firms with photos get 42% more direction requests and 35% more click-throughs. Upload your office exterior, interior, team photos, and even shots of you meeting with clients (with permission). Update these quarterly.

Post weekly updates. Google Business Profile has a "Posts" feature. Use it. Share tax deadline reminders, new service announcements, or quick tips. This signals to Google that your profile is active.

Get your NAP consistent. NAP stands for Name, Address, Phone number. Make sure these are identical — down to the comma — across your website, GBP, and every directory you're listed on. Inconsistencies confuse Google and hurt your rankings.

This single step, done properly, can put you in front of hundreds of people searching for accounting services in Perth every month.

Step 2: Get Your Website Ranking for Local Keywords

Your Google Business Profile gets people to notice you. Your website closes the deal. It's where potential clients go to check you out, read about your services, and decide whether to call.

The goal is to rank your website for searches like "accountant in Perth," "tax accountant Perth," "small business accountant Perth," and service-specific terms like "BAS lodgement Perth" or "SMSF accountant Perth."

Here's how to structure your site for local SEO:

Create dedicated service pages. Don't lump everything onto one "Services" page. Build individual pages for each service: tax returns, bookkeeping, BAS lodgement, business advisory, SMSF management, payroll services. Each page should target a specific keyword, include 500+ words of genuinely useful content, and have a clear call to action.

Build suburb-specific pages. This is where many Perth accountants leave money on the table. If you serve clients across multiple areas, create location pages for each one: "Accountant in Joondalup," "Accountant in Fremantle," "Accountant in Subiaco." Each page should contain unique content about serving that area — not just the same text with the suburb name swapped in. Google is smart enough to spot that trick, and it will penalise you for it.

Nail the technical basics. Your site needs to load fast (under three seconds), work perfectly on mobile (over 60% of local searches happen on phones), and use HTTPS. If your site fails any of these, you're losing both rankings and potential clients who bounce before the page even loads.

Use proper on-page SEO. Each page should have a clear H1 heading containing your target keyword, a meta title under 60 characters, a meta description under 155 characters, and internal links to related pages on your site. Include your Perth location naturally in the content — don't force it into every sentence.

Add trust signals. Display your CPA or CA registration, professional memberships, years of experience, and any awards or recognitions. Include real photos of your team. Business owners are handing you their financial data — they need to trust you first.

For a deeper dive into website strategy, check out our guide on SEO for accountants in Perth.

Step 3: Build a Review Generation System

Reviews are the new word of mouth. A BrightLocal study found that 87% of consumers read online reviews for local businesses, and accountants are no exception. Business owners choosing an accountant are making a high-trust decision — they want proof that other people have had a good experience.

Here's the thing: happy clients rarely leave reviews on their own. You need a system.

When to ask. The best time is immediately after a positive interaction — right after you've saved them money on their tax return, finished their end-of-year accounts, or resolved a tricky BAS issue. Strike while the gratitude is warm.

How to ask. Keep it simple and direct. Here's a template that works:

"Hi [Name], really glad we could [specific result — e.g., get your tax return sorted so quickly]. If you've got 60 seconds, a Google review would mean the world to us. Here's the direct link: [your review link]. No pressure at all — just helps other Perth business owners find us."

Make it frictionless. Generate your direct Google review link (search "Google review link generator" and follow the steps). Send it via text message or email. The fewer clicks required, the more reviews you'll get.

Respond to every review. Thank people for positive reviews with a personalised response. For negative reviews, respond professionally, acknowledge the issue, and offer to resolve it offline. Potential clients judge you as much by how you handle complaints as by the compliments.

Set a target. Aim for two to four new reviews per month. Consistency matters more than volume. A steady stream of recent reviews signals to Google — and to potential clients — that you're active and delivering results right now, not three years ago.

If you're sitting on fewer than 20 reviews, this step alone will move the needle faster than almost anything else.

Step 4: Create Content That Attracts Customers

Content marketing for accountants isn't about writing essays nobody reads. It's about answering the exact questions your potential clients are already typing into Google.

When a small business owner in Perth searches "how to claim home office expenses" or "do I need to register for GST," they're not looking for an accountant — yet. But if your article is the one that answers their question clearly and helpfully, you're now the expert in their mind. When they need professional help, guess who they call?

Start with FAQs. What do clients ask you every week? "When is the BAS deadline?" "Can I claim my car as a business expense?" "What's the difference between a sole trader and a company?" Turn each question into a blog post or guide. These are proven topics because real people are already asking them.

Write for Perth specifically. Generic accounting content competes with every major accounting website in Australia. But "tax tips for Perth small businesses" or "how WA payroll tax affects your business" targets a much smaller, much more relevant audience. Localise wherever you can.

Use clear formatting. Short paragraphs. Subheadings. Bullet points. Bold key takeaways. People scan before they read — make it easy for them.

Include calls to action. Every piece of content should have a natural next step. "If you're unsure whether your home office claim will hold up in an audit, book a free 15-minute chat with our team" is far more effective than a generic "Contact Us" button.

Publish consistently. Two to four posts per month is plenty. Quality beats quantity every time, but consistency signals to Google that your site is alive and worth crawling regularly.

For more on building a local content strategy, visit our guide on local SEO for accountants in Perth.

Step 5: Optimise for AI Search (GEO)

Here's what most accountants — and most marketing agencies — are completely ignoring: AI search is already reshaping how people find local businesses.

Tools like ChatGPT, Perplexity, Google's AI Overviews, and Copilot are now answering questions like "who's the best accountant in Perth for small businesses?" If your firm isn't showing up in those answers, you're invisible to a growing segment of your market.

This field is called Generative Engine Optimisation (GEO), and it's moving fast.

How AI search finds you. These tools pull from websites, reviews, directories, and structured data across the web. The more consistent, authoritative, and well-cited your online presence is, the more likely you are to be recommended.

What you can do now. Ensure your firm is listed accurately across key directories (Google, Bing Places, Yellow Pages, True Local, LinkedIn). Publish helpful, well-structured content on your site (AI tools love pulling from FAQ pages and detailed service descriptions). Build a strong review profile — AI tools reference review sentiment and volume when making recommendations.

Think about how questions are asked. AI queries are conversational: "Find me an accountant in Perth who specialises in construction businesses." If your website content explicitly addresses these kinds of queries, you're far more likely to be surfaced.

We wrote an entire guide on this: GEO for accountants in Perth. It's worth a read if you want to stay ahead of the curve.

Step 6: Track Your Results

You can't improve what you don't measure. Too many accountants invest time (or money) into marketing and have no idea whether it's actually working.

Here's what to track:

Phone calls. Use a call tracking number on your website and Google Business Profile. This tells you exactly how many calls each channel generates. Services like CallRail or even Google's built-in call tracking make this straightforward.

Form submissions. Every enquiry form on your website should be tracked. Set up Google Analytics goals or use your CRM to count and attribute leads.

Google Business Profile insights. GBP shows you how many people viewed your profile, clicked for directions, visited your website, and called you — broken down by week and month. Check this monthly at minimum.

Keyword rankings. Track where you rank for your target keywords: "accountant in Perth," "tax accountant Perth," "BAS lodgement Perth," and so on. Free tools like Google Search Console show you which queries bring traffic. Paid tools like SEMrush or Ahrefs give you deeper tracking.

Review velocity. Track how many new reviews you're getting per month and your average star rating. Both matter for rankings and conversions.

Set up a simple monthly dashboard — even a spreadsheet works — and review it on the first of every month. You'll spot trends, identify what's working, and know exactly where to double down.

When to Hire a Professional

Everything in this guide is doable yourself. But let's be honest: you became an accountant to do accounting, not to wrestle with Google's algorithm at 10pm on a Tuesday.

DIY makes sense when you're just starting out, your budget is tight, and you have a few hours a week to dedicate to marketing. The steps above will absolutely generate results if you execute them consistently.

Hiring a specialist makes sense when your time is better spent on billable work, you want faster results, or you've tried DIY and hit a wall. A good local SEO partner handles the technical work, content creation, review management, and reporting while you focus on serving clients.

At MoneyNearMe, we work exclusively with local service businesses — including accounting firms across Perth. Our packages range from $500 to $2,000 per month depending on your goals, your competition, and how aggressively you want to grow. Every dollar is tied to measurable outcomes: more calls, more form submissions, more clients walking through your door.

Want to see what's possible for your firm? Book a free strategy call with our team →

Frequently Asked Questions

How can accountants get more customers online?

Optimise your Google Business Profile, build a website targeting local keywords, generate consistent reviews, and publish helpful content that ranks in search results.

What's the fastest way to get more calls as an accountant?

Fully optimise your Google Business Profile and ask your last 20 happy clients for a Google review this week. Results can show within days.

How much should I spend on marketing as an accountant?

Aim for 5-10% of revenue. For most Perth firms, that's $500-$2,000 per month for professional local SEO and marketing support.

Is Google Ads or SEO better for accountants?

SEO delivers better long-term ROI. Google Ads works for immediate visibility. The best strategy uses both, starting with SEO as your foundation.

Ready to stop relying on referrals and start attracting clients on autopilot? Talk to MoneyNearMe about your growth plan today →